Do you have a sticky website?
by Marisa Ramondo
It’s not enough anymore to simply
register your domain name and put up a website
for your business. If your website is not
generating leads, attracting prospects, and
you are not getting a positive impact on your
bottom line, then your website is probably
suffering from a ‘stickiness’ problem.
What is a stickiness problem?
Well, first of all let me define what having a
sticky website means.
A sticky website is one that has the ability
A: keep your visitors intrigued and interested long
enough to ‘stick around’ for a while and see
what you have to offer
B: keep them coming back for more.
Studies have shown that your website has an
average of 10 to 20 seconds to impress
your visitors. If it fails to do so, they are
only a click away from leaving your website,
never to return again.
You definitely want your visitors to see what
your business can offer and how it can help them. The
more interested visitors you receive, and
return back to your website, the more
likelihood they will buy from you. And isn’t
that the reason why you set up your website in
the first place?
We all hear about how important it is to
optimize your website so that yours will be
ranked on top of the search engines results. However
all the effort, time and money you spent would
all be in vain if the traffic generated to
your website results in an immediate ‘CLICK’
out of your
cyber front door.
It is vitally
important that once they reach your website,
it makes a good impression, encourages
them to do business with you and demonstrates
trustworthiness and confidence.
How do I achieve a sticky website? Let me
count the ways…
This article covers just one of the several
ways to do so.
Overall website appearance:
Great care should be given to the overall
appearance of your website.
Heavy graphics, flash and other such
tend to slow down the process and increase
the aggravation level of your visitors.
Consistent and simple navigation
Your visitors should be able to find what
they are looking for by the 3rd
click. They should know at all times where
they are and where they can find the
information they are looking for.
Avoid unnecessary distractions
Too many flashing banners, animated images,
colour schemes with too much contrast (i.e.
red text on green background) tend to
distract your visitors away from your
product or services.
Make sure your website looks professional.
That’s the beauty of the net. You can be
working out of your garage but your website
could easily stand next to any big
corporations and no one will know the
difference. Asking your brother-in-law or
the teenager next door to do your website is
taking a big chance and not worth the risk.